Coca Cola has woken up and smelt the coffee.
Another British institution goes West. Costa joins a growing list of British companies that have sold their souls to American companies. Apart from the influx of cash into the sellers and share holders coffers there is a downside. If your income were to be swollen by £3.6bn was this an altruistic move or are we to hear of a CEO falling over with the weight of the bonus in their back packet? And as the saying goes, ‘ you can only sell the family silver once……’
I can’t recall a huge benefit ever emerging to the consumer from such a sale. Is Costa suddenly going to change, if so how? Coca Cola will want to see their purchase generate a reasonably quick return on the investment. A concern is the deal could emulate another Cadbury’s from a sale to a company in the USA. Chocolate bars shrink in size along with the percentage of chocolate per bar. Will Costa Cola be tempted to now keep a few coffee beans back from the grind.
Seems after we are being led a merry dance by the Brexit team, Teresa May wants to dance the night away at every opportunity during her trip to Africa.