In the ‘olden days’, customer relations management (CRM) was designed to entice customers to stay with a supplier. Now in the modern era it seems this mantra has almost disappeared.
The rise of the comparison sites fed the inevitable desire to avoid being screwed by your existing supplier. Car, house, travel insurance for example saw the renewal hiked in the knowledge most of us would take it as a given and not bother to review things.
Virtually every contract needed to be scrutinised at the renewal point as virtually every supplier applied the ‘screw you’ algorithm. But there is spark hovering common sense, the emergence of CRM and OK some smokey legislation are outlawing the practice. Suppliers are having a minor rethink – until a new way to screw you has evolved. But as testament to the bad old days the above notice gives potential customers the terms and conditions placed on all customers wanting to buy a new pair of Adidas trainers in Singapore. Wow is all I can say.