Branding Opportunity

The lockdown has shut down our lives for those abiding by the rules. The world as everyone is saying, but nobody knows will be a different place when it restarts.

Key to the restart is the wearing or not wearing of face masks. Whether these are effective lies with whom you last heard. But whilst the world is staring at its own navels, fending off the kids or becoming zoomed out, hovering in the background lies an opportunity.

Major brands could sponsor the provision of face masks. Bearing their respective brands we could see Nike, Aston Martin, M&S or Gucci logos printed on the face mask. This will have the desired effect to increase usage by the fashion conscious boosting brand names whilst advertising is at a low ebb.

The best logo, however, will be Dettol, which the Trump says is the ultimate defence! I thank you.

Please don’t dip your face mask in Dettol goodness knows what will happen – unless you are one of those scammers stealing money with crooked deals. If which case you could let us know what happens preferably not by email or phone calls, just leave a note pinned to your front door.

Alistair Owens

The meandering thoughts of someone with too much time on his hands. Tending to see the obscure and irrelevant in most events I have been forced to record this by family members as a means of diverting attention away from them. But I see their plan.

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