Keeping Fit Gets A Load Easier.

Some mornings you wake up feeling good, and then it gets even better. One of those adjustments to life as we know it has just kicked in; we don’t need to do 10,000 steps a day!

Just as white bread replaced brown, and back again; butter was bounced off the good list then reappears as not so bad but much better than spreads. The world trots on more concerned about climate change, or maybe not.

But the earth shattering news is the 10,000 step a day is a misnomer, duff info, an overstatement. Nothing to do with a government plot to get us healthier, wear out trainers more regularly or save on fossil fuels to move our sorry arses about. Nope the 10,000 was marketing ploy, it seemed a nice round number, it coincided with the Japanese character for 10,000, which look like a stick man running. In fact those clever people who get around to checking on stuff have discovered we only need to do 7,500 steps, after that the benefits drop off dramatically (I added the emphasis for my own benefit ). Thus the world, desperately aiming to get the 10k clocked up, maybe adding the last 1k steps by cheating, you know you do has been grotesquely misinformed.

The problem this situation raises is how many other marketing claims are a tad fictitious. Does Fairy platinum dish washer tablets really remove all that baked on grease and bring a mirror finish to your pans. And if it does – is it actually eating the machine components as well? Life can be hard enough already. Anyway I’m off to clock up 7.5k step and wave two fingers at the guys who, attempted, to coerce me into wasting 25% of the original target effort.

Alistair Owens

The meandering thoughts of someone with too much time on his hands. Tending to see the obscure and irrelevant in most events I have been forced to record this by family members as a means of diverting attention away from them. But I see their plan.

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