Supermarket Click and Collect

They say a picture is worth a thousand words, not always so on supermarket websites when what you see is sometimes nothing like what you get. Image and description don’t tally.

There is a Luddite element at play here. Click and collect (C&C) has proven to be a lifeline but the learning curve is steep. Deep joy.

The use of these supermarket C&C slots during the virus has created the issue. The panic to place an order before your slot closes can create the rushed order syndrome, OK otherwise known as user error. I suffer from this badly.

I now know you can replicate a previous order so the painstakingly slow method of trawling the website can be replaced. But you need to have placed an order in the first place before you can repeat it. During the initiation phase I have ordered a cabbage that was the size of a single sprout, a solitary banana and a strange oriental fruit, at least I thought it was a fruit. The substitutions are made by dedicated staff who trawl the supermarket and are understandably trying to get the best fit for the missing item. But personal choice can be quite wide ranging hence the number of brands and options the supermarket sells of similar items in the first place. The offer to rationalise the subs on collection seems somehow crass after the guys efforts. ‘We meek will inherit the world – if that’s OK by you”.

Although the C&C is a lifeline it does not quite match the option to trawl the store to see what is in stock. Not all is available on C&C but also the supermarkets are also cutting quite big chunks from their range. Some items are no longer being manufactured, others are seen as an opportunity to streamline the range. And of course the discounters effect has changed dramatically. The competition is less effective if the shopper is going for a single once a week delivery rather than popping about several shops with their respective queues. Maybe our shopping habits will incorporate a fundamental and lasting change, but as a male the man toys in the middle isles should be maintained by law and introduced into all supermarkets!

Alistair Owens

The meandering thoughts of someone with too much time on his hands. Tending to see the obscure and irrelevant in most events I have been forced to record this by family members as a means of diverting attention away from them. But I see their plan.

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